South Africa
Lesotho
Namibia
Botswana
eSwatini
Zimbabwe
Reach South African runners at the moment they commit.
RunningCalendar is where runners choose their next race — comparing dates, distances and entry fees before spending money and months of training on an event. Brand presence here sits inside that decision, not alongside it. 1.19 million page views a month, 1.24 million South African runners reached over the past year, 96% South African, 61% women, 66% aged 35 and over.
A majority-women, health-engaged audience that is hard to reach anywhere else.
Figures cover the 12 months to 31 July 2026. Sources are listed at the foot of this page.
Who they are
| Aged 25–54 | 71% |
| Aged 35 and over | 66% |
| South Africa (engaged sessions) | 96% |
| Rest of Southern Africa | Botswana, Zimbabwe, Namibia |
Skewed to the 35–54 brackets — also the most engaged, and the highest converting.
How they arrive
| Annual reach (all markets) | 1.4m users |
| Desktop viewability | 66% |
| Peak month (March) | 1.66m views |
| Distinct pages | 7,500+ |
Mobile carries the volume; desktop carries the quality — 59% higher page RPM and 50% better viewability.
Where the attention is
| Surface | Context | Share of views |
|---|---|---|
| Calendar | The core planning surface — deepest session of any page on the site | 21% |
| Homepage | Entry point, broadest reach | 9% |
| City & province hubs | Cape Town, Gauteng, Johannesburg, Durban, Pretoria — geo-targetable | 14% |
| Near Me & Search | Highest-intent moment on the site | 5% |
| Event pages | Per-race targeting across 7,500+ pages | Long tail |
Display placements — monthly
Published rates, no negotiation required to get started. Sold on share of voice by default, so your campaign runs alongside the site's existing fill rather than instead of it.
| Placement | Impressions | Viewable | 50% SOV | Exclusive |
|---|---|---|---|---|
| Event page — top Mobile banner + desktop leaderboard, every race page | 546,000 | From launch | R5,500 | R11,000 |
| In-feed race cards Coming soon Native placement between listings — calendar, search, city hubs | 335,000 est. | From launch | Not yet bookable | |
| Desktop sidebar 300×600 Highest viewability on the site | 172,000 | 62% | R3,000 | R6,000 |
| In-content Within article and event body copy | 122,000 | 35% | R1,200 | R2,400 |
| Homepage Top banner and in-page units | 59,000 | 62% | R1,000 | R2,000 |
| Results pages Post-race, high return-visit intent | 19,000 | 43% | R400 | R800 |
Prices are per month, in South African Rand, and are the total payable — no VAT is charged. Impressions are 12-month monthly averages and vary seasonally: February to May runs well above, December and mid-winter below. Impression-guaranteed bookings available on request. Viewability is measured by Google Active View; placements marked From launch are new inventory whose measured figure is published after 30 days of delivery rather than estimated from other placements. Placements marked Coming soon are not yet bookable — ask to be told when they open.
Targeting & packages
| Province or city targeting | +15% |
| Device targeting (mobile / desktop) | No charge |
| Race-type targeting (road, trail, ultra) | +15% |
| Single-event takeover | From R1,500 |
| 3-month commitment | −10% |
| 6-month commitment | −15% |
| 12-month commitment | −20% |
Specifications & terms
| Formats | 300×250, 300×600, 728×90, 320×100 |
| File types | JPG, PNG, GIF, HTML5 |
| Max file size | 150 KB |
| Third-party tags | Accepted |
| Booking lead time | 5 working days |
| Reporting | Monthly, impressions + viewability |
| Payment | 30 days on invoice |
| Minimum booking | 1 month |
Featured event listings
A native placement in the Featured rail and a highlighted card in listings, sold per event and per month. Because it is not an ad unit it reaches every visitor, including ad-free subscribers — and it is labelled as a paid promotion wherever it appears. Priced and booked on the organisers' page.
Category exclusivity & partnerships
Scoped and priced individually, typically as multi-year agreements with activation built in. Price on application.
Category exclusivity
Your category, and only your brand in it, across the platform for the term.
Whole-site takeover
Every display surface on the site for a defined window — season opener, race week, campaign burst.
Annual title partnership
A year-round association with running in Southern Africa, with editorial and activation planned together.
Ad-free environments
A partner as the only brand present, on surfaces where a clean environment matters more than volume.
If a year-round association with running is the objective, talk to us — we would rather scope the right thing than sell you a month of banners.
Independent, high-intent, and here for a decade.
Independent
Not owned by an entry platform, a timing company or a race organiser. That is why runners trust the listings — and why the audience is loyal to the category rather than to one event.
Intent, not impressions
Visitors arrive to make a decision: which race, which distance, which weekend. Brand presence at that moment sits inside the purchase, not alongside it.
Established
Publishing continuously since 2016, with the organic search position to match — a decade of continuous publication across 7,500+ distinct pages.
Book a placement or ask for a proposal
Tell us the brand, the objective and the window. We reply within one working day. Prefer email? [email protected]
Send us a message
All fields except phone are required. We never share your email.
Basis. All figures cover the 12 months to 31 July 2026. Page views, ad impressions and viewability from Google AdSense (monthly average; range 776k–1.66m page views); reach, audience composition, geography and device from Google Analytics 4. Annual reach is deduplicated unique users, not a monthly figure. Gender and age reflect the ~33% of users for whom Google reports demographics. Viewability is Google Active View. Impression counts are indicative, not guaranteed, unless an impression-guaranteed booking is agreed. All rates are in South African Rand and are the total payable — no VAT is charged. Rates valid to 31 December 2026. Full reporting available to prospective partners on request.
